How Traditional Firms in Digital Advertising Can Combat the Disruptiveness of AI In the ever-evolving world of digital advertising (DA), artificial intelligence (AI) has emerged as both a disruptor and a game-changer. Traditional advertising firms face increasing...
How CMOs Can Approach Their CEOs to Be Seen as Strategic Partners The role of the Chief Marketing Officer (CMO) is evolving. No longer just the head of the marketing department, today’s CMO is a critical player in shaping the direction and growth of the company. But...
Hey there, fellow family business owner! Today, I want to share with you something that I have personally expereinced with my own family business and how digital transformation took our family business to the next level! Whether you’re a seasoned family business...
The Manifest Recognizes EWR Digital Among Houston’s Top Digital Marketing Agencies There are thousands of ways how you can utilize digital marketing solutions and strategies for your business. For example, you can run campaigns to help with your sales or brand...
Tailoring Content for Account-Based Marketing: Strategies for Personalization and Relevance In the realm of modern marketing, personalization is no longer just a buzzword—it’s a necessity. Nowhere is this more evident than in account-based marketing (ABM), where...