About 20 percent of all small businesses fail in their first year. In the first five years, 45 percent close down, and 65 percent close within the first ten years. So as a small business owner, how do you make sure your business beats the odds and stays in the game...
Oil and Gas Industries Need a Marketing Update Many of these companies have not updated their digital marketing plan in 5+ years. In an era characterized by rapid technological advancements and shifting global energy paradigms, the landscape for oil and gas companies...
5 B2B Marketing Stratgies That Work As a B2B company, your marketing strategy should focus on reaching the decision-makers of other businesses. B2B marketing requires a different approach than B2C marketing, as the target audience is different, and the sales cycle is...
Navigating Success: My Journey as Your Customer Hey there, fellow trailblazers of the business world! Today, we’re embarking on a thrilling adventure – one that involves understanding and optimizing the intricate path your customers tread, also known as the...
Power of Customer Segmentation in Oil and Gas Go-to-Market Strategies In the dynamic realm of the oil and gas industry, where the needs and challenges vary as widely as the landscapes explored, a one-size-fits-all approach simply won’t cut it. For startups and...