EWR Digital
EWR Digital strategy session
HOUSTON SEARCH SINCE 1999

Digital Marketing and SEO
Built for the Age of AI

Get foundtrustedchosennamed by AI across Google and AI search.

Most organizations don't have a traffic problem. They have a signal problem. We measure whether AI engines name you, then fix the reasons they don't.

25+YEARS
12,778
AI answers analyzed
5
AI engines tracked
164
Days of open research
120+ Google Reviews
Award-Winning Agency
Clutch Global Award Winner Fall 2023Hermes Creative Awards 2023AMA Crystal Award Winner x5Clutch Top 1000 2023BBB Awards for Excellence 100 YearsUpCity Top SEO Agency
Top brands our team has partnered with for SEO, PPC advertising, and custom web design services.

Leading Digital Marketing SEO Agency

We combine SEO, AI search visibility, content marketing, PPC, web optimization, CRO, digital PR, and strategy to turn visibility into measurable growth.

EWR Digital is a Houston-based digital marketing and SEO agency helping B2B, energy, industrial, legal, and healthcare companies get found, trusted, and chosen across Google, AI search, and digital channels.
Schedule a Discovery Call
EWR Digital: Rated as Top 10 SEM marketing companies in USA5999 W 34th St #106B, Houston, TX 77092Online Appointments Available
WHY IT MATTERS

Search stopped being a list of links. It became an answer.

An answer names two or three companies and omits everyone else. The omitted ones get no signal that it happened, no ranking drop, no lost deal report, nothing to review on Monday.

We measure whether AI engines name you, how often, and against whom. Then we fix the reasons they don't.

See how we measure it
TRY IT BEFORE YOU READ FURTHER

“Who are the best [your industry] companies in [your city]? Give me a shortlist with reasons.”

Run it in ChatGPT, Gemini, Perplexity, Claude, or Copilot. Then run it again tomorrow. The answer will change, and that's the part almost nobody measures.

HOW OFTEN AN ENGINE REPEATS ITS OWN CITATION SET
ENGINEAGREEREPEAT
Claude.4171.70%
Perplexity.3330.59%
DeepSeek.3332.48%
Gemini.2310.49%
ChatGPT.1330.06%
THE DATA

One check tells you almost nothing. That is why we sample.

Ask ChatGPT the same question twice and it returns the identical source set 6 times in 10,000.

Clutch top SEO company, energy and natural resources, Texas

Ranked by Clutch as a top SEO company for energy and natural resources in Texas. Verified client reviews, not a self reported claim.

Transparent SEO reporting dashboard
OPEN RESEARCH

Most agencies assert it. We measured it.

12,778 answers across five engines over 164 days. More engines and a longer span than either published academic paper on the subject. The dataset is open under CC BY.

2.7x
Being named is more stable than being cited. Name agreement .832 vs citation .309.
7 to 8
Samples needed per prompt before a visibility number means anything.
0.06%
How often ChatGPT repeats its exact citation set for the same prompt.
PROVEN RESULTS

Traditional search still pays the bills.
We didn't stop doing it.

Four client outcomes, each from the client's own Google Search Console.

+2,041%
IMPRESSIONS
Sustained organic growth across a full rebuild
+6,171%
IMPRESSIONS
CTR normalized at 1.9% as volume scaled
+2,654%
TRAFFIC
New site launch against the pre launch baseline
+186%
IMPRESSIONS
Content consolidation and internal link restructure
Turnaround in 6 Months After Taking Over From Previous SEO Agency

When we stepped in, the site was flatlining. Now it's gaining real visibility fast.

+1,887% Clicks (16 → 318)+2,041% Impressions (19.1K → 409K)Avg. Position: 50.3 → 48.7
SEO performance comparison showing a dramatic increase in clicks and impressions after SEO intervention

This wasn't just a tune-up, it was a rebuild. We went from nearly zero traction to indexing for hundreds of thousands of keywords, with rankings now moving into the strike zone. With foundational SEO in place, this site is now positioned for intent-driven growth.

New Site Launch = 2,654% Traffic Surge

From almost no visibility to real momentum this is what strategic SEO looks like post-launch.

+2,654% Clicks (31 → 854)+6,171% Impressions (732 → 45.9K)Avg. Position: 22.7 → 21.7
Google Search Console report showing a major increase in clicks and impressions following a new website launch

This site went from invisible to actively competing fast. While CTR dropped slightly (typical as impressions scale), ranking in the low 20s within 6 months of launch is an extremely strong sign. The foundation is working. Now it's time to scale authority, build content depth, and push more top-20 keywords into the top 10.

National PI Firm: Massive Visibility Surge, 3X the Reach in 6 Months

This firm is making major moves in organic search, dominating more SERPs and climbing fast.

+126% Clicks (1.93K → 4.37K)+186% Impressions (1.29M → 3.7M)Avg. Position: 34.5 → 31.5
Google Search Console report showing significant SEO performance gains for a national personal injury law firm

The CTR dip is expected when aggressively expanding into new keyword territory, especially in highly competitive national PI search results. But the growth in impressions and clicks is undeniable, proving Google sees this site as more authoritative and topically relevant. Next step: sharpen titles/descriptions, prioritize high-intent pages for CTR optimization, and double down on conversion-focused content.

See Why Businesses Choose EWR Digital

Backed by 25+ Years of Proven Success

Built for mid-market and enterprise leaders who need confidence in how their business is represented by AI.

Chart showing EWR Digital clients' ranking improvements over time
"Once we got to the 1st page of Google we had an influx of leads. This is going to be the best year we've had."
John Despeaux, Guardian Roofing, Houston, TX
"They are incredible to work with. They really partner with you and help you find what your strategic vision is."
Kathleen Liles, Marketing Director, Critter Control, Houston, TX
Google review from Peter Germanese praising EWR for SEO, content marketing, link building, ebook design, digital strategy, and PPC support since 2018
"Since 2018, EWR has been an invaluable partner in our digital growth. Their comprehensive expertise in SEO, content marketing, link building, ebook design, digital marketing strategy and PPC support have significantly improved our online presence."
Peter Germanese, Google review
Google review from Rob Turner recommending EWR Digital for over five years of expertise in healthcare SEO, medical marketing, and ROI-focused digital strategy
"They continue to be the trusted expert in digital strategy and healthcare SEO. If you're looking for patient leads in the medical marketing space — whether healthcare, personal injury, or any professional service — you need to talk to them."
Rob Turner, Google review
Google review from Joey Thompson commending EWR Digital for outstanding content quality, seamless project execution, and professional communication
"The content they've produced for us has been outstanding — both in quality and impact. They've taken the guesswork out of what needs to happen next."
Joey Thompson, Google review
Google review from a law firm praising EWR Digital for helping them rank and appear in Google's AI Overview, with emphasis on professionalism and SEO value
"EWR was very helpful in getting our law firm ranked and linked in Google's AI Overview. They are professional, communicative, and likely a great value add to your business."
Verified Google review, Google review
BBB Awards for ExcellenceTeam building: axe throwing eventTeam building eventAn EWR Digital strategy session

For over 25 years, we've partnered with brands to do more than just market online we've helped them dominate their industries through strategy and execution that works. Find out more "About US" and the brands we have worked with in the "Portfolio Section" of the website.

Clutch badge: Top Digital Marketing Company, Houston, 2024Top Web Design Company in Advertising and Marketing, TexasClutch Top Inbound Marketing Company Houston 2024Top SEO Company, Texas, 2024Clutch badge: Top Google AdWords Company, Houston 2024
OUR METHOD

How the measurement works.

Most AI visibility tools ask an engine once and chart the answer. A single check carries 33 points of error, so a chart built that way is mostly noise. Ours is built to survive its own variance.

An EWR Digital strategy session
01
Sample, don't poll
Every prompt runs 8+ times per engine, the point where standard error drops below 0.05. Derived from our corpus, not assumed.
02
Measure naming, not just citation
Brand name presence is 2.7x more stable than citation sets. It is the signal that survives resampling.
03
Benchmark against the shortlist
We record who does get named when you don't. The competitor set is the finding, not a footnote.
04
Report the error bars
If a month's movement sits inside resampling noise, we say so rather than invoicing it as progress.
Matthew Bertram, CEO of EWR Digital
680+
PODCAST EPISODES
MEET YOUR PARTNER

We've been doing search since 1999. This is the biggest change we've seen in it.

Matt Bertram took over EWR Digital and hosts a search podcast that has run for 680+ episodes. The research on this page is ours. We ran it because nobody else had published the variance numbers, and we needed them to do the work honestly.

Matt leads EWR Digital's energy, industrial, and B2B practice. Host of The Best SEO Podcast (5M+ downloads, on air since 2009), contributor to Search Engine Journal, and Fractional CMO at OGGN.

GOLDMAN 10KSB · HARVARD BUSINESS SCHOOL SEJ CONTRIBUTOR BSP HOST (5M+ DOWNLOADS) TOP 10 SEM AGENCY, USA
The EWR Digital strategy team
Team building: axe throwing event
A strategy session for the EWR team
ABOUT EWR DIGITAL

Working with EWR Digital.

01
Who We Are
EWR Digital is a digital growth consultancy and data-driven marketing agency. For 25+ years, we've helped organizations transform strategy into execution uniting SEO, paid media, and AI-powered systems to drive measurable, predictable growth.
02
Who We Help
We partner with enterprise CMOs, CROs, and business leaders in complex industries oil & gas, industrial, medical, and professional services to accelerate qualified demand, improve marketing efficiency, and strengthen competitive advantage.
03
What We Do
We design and execute full-funnel growth systems that align strategy with spend moving customers seamlessly from awareness to advocacy through targeted, optimized, and scalable campaigns.
04
How We Do It
By combining consultancy-level strategy with executional depth, we build custom growth engines powered by SEO, paid media, storytelling, automation, and real-time AI optimization.
OUR DIFFERENCE

Why EWR Digital.

With over 1,000 businesses served, we've proven one truth: growth doesn't come from more marketing, it comes from the right strategy executed with precision. That's why leading companies choose us as their partner to scale with confidence.

Data-Driven Approach

One of the benefits of digital marketing is the ability to access and act upon critical data.

Experienced Marketers

Since 1999 our team has leveraged digital marketing to help businesses gain an advantage in their market.

Proven Methodology

Top rankings for target keywords and high multiples on ROI are results we've produced consistently.

Transparent Reporting

Our goal is to show you the data of how the campaign is performing, explain what it means and then provide next steps.

Trusted Advisors

It's challenging to know where to focus your marketing & SEO efforts, which is why we work with you to develop your marketing and online strategies.

World map showing EWR Digital's service reach
SERVICES

One practice, two search systems.

Buyers still type queries into Google. They also ask an assistant. The work that wins one increasingly wins the other, but only if you can measure both.

AI Visibility Measurement iconAI Visibility MeasurementNamed vs not tracking across five engines, sampled properly, benchmarked against your competitors.
  • Track Campaign Performance
  • Understand Your Website's Engagement
  • Market & Competitor Insights
  • Google Adwords Performance & Analysis
Learn more ›
Entity and Authority iconEntity and AuthorityMaking the machine readable facts about your company consistent enough for an engine to trust and repeat.Learn more ›
Organic Search iconOrganic SearchTechnical SEO, content architecture, and internal linking, the work behind the numbers above.Learn more ›
Digital PR and Links iconDigital PR and LinksEarning the third party sources that both Google and the answer engines read as corroboration.Learn more ›
Paid Media iconPaid MediaSearch and social advertising run against the same pipeline definition as the organic work.
  • Omni-Channel PPC Advertising
  • Google Local Ads
  • Retargeting Campaigns
  • Landing Pages
Learn more ›
Web Experience iconWeb ExperienceSites built so the content, the schema, and the conversion path survive contact with a real buying committee.Learn more ›
INDUSTRIES

Industries We Serve

All industries
EWR Digital marketing strategy session
START HERE

Find out whether AI names you.

We run your category across five engines, sample each prompt enough times to be honest about the variance, and show you where you actually stand, including the competitors that come up instead of you.

Free
Results in about a week
No call required to get the result
Houston Digital Marketing & SEO Agency | EWR Digital