Ask ChatGPT what you sell. Does the answer name you?
AI search answers first now. We check whether you are cited in ChatGPT and Perplexity on the questions your buyers actually ask, then trace the schema, entity, and index reasons you are or are not.
Free · no obligation · a prioritized fix list you can act on.
A 30-minute call with a senior EWR strategist. Scope it together, leave with a prioritized fix list, not a pitch.
THE TWO FRONT DOORS
The blue links: the ranked results you already track.
The AI answer: names a short list of brands before anyone clicks. Are you on it?
FREE INSTANT AI VISIBILITY SCORE
Score your page in about a minute. No call required.
Would rather walk through it with someone? Request a full audit and a 30-minute call.
When a buyer asks AI who does what you do, does your name come up?
Buyers ask ChatGPT and Perplexity before they ever reach your site. Enter a URL and see how ready your page is to be found, understood and cited. The score reads the page itself, not what any assistant says about you today. Your score appears on the spot; the full fix-list goes to your inbox.
RUN THIS IN CHATGPT RIGHT NOW
“Who are the top [your service] companies in [your city or industry]?”
If your name isn’t in the answer, that’s the gap the audit maps, and the fix list closes. We check it in ChatGPT and Perplexity on the exact questions your buyers ask.
TRUSTED BY ENTERPRISE, ENERGY & INDUSTRIAL LEADERS
Lloyd’s Register · Cudd Energy · Airgas · Loenbro · Independent Project Analysis · Boy Scouts of America
Search didn’t go away. It moved inside the answer. Ranking on page one means nothing if the AI engine doesn’t trust you enough to cite you. The brands that win the next decade are the ones AI repeats by name.
Matthew Bertram, CEO, EWR Digital
What are the two front doors of search?
Search now has two front doors: the ranked list of blue links, and the AI answer a buyer reads inside ChatGPT or Perplexity. A brand can rank on the first and still be absent from the second, because the two are retrieved and assembled in different ways.
One is the ranked list of blue links you already track. The other is the AI answer: the response a buyer reads inside ChatGPT or Perplexity. For a growing share of buyer questions, the AI answer comes first, names a short list of brands, and frames the decision before anyone clicks a link.
Most companies have no idea where they stand on that second surface. They can pull a rankings report in a minute and cannot tell you whether an assistant names them for the questions their buyers actually ask. This audit closes that gap. It checks whether you are cited, then traces the technical and entity reasons you are or are not, so the work that follows is aimed at a real cause instead of a guess.
An audit shows you how AI describes your business today. The next question is what to do about the gaps. Start with what entity reconciliation fixes: the split, merged, contaminated, and thin-entity problems behind most wrong AI answers.
Why is AI visibility its own discipline, separate from SEO?
AI visibility is a separate discipline because traditional search ranks pages while AI engines retrieve, reason, and name a short list of brands inside the answer itself. Optimizing for position does not by itself make a brand one of the names an AI engine chooses to cite.
Traditional search ranks pages. AI engines retrieve, reason, and name a short list of brands inside the answer. Different mechanics, different optimization, and that is exactly what the audit maps.
TRADITIONAL SEARCH
Ranks a list of links
The buyer scans blue links and clicks. You optimize for position on the page.
AI ANSWER
Names a short list of brands
The engine answers first and cites a few sources. You optimize to be named and cited.
WHAT MAKES AN ENGINE CITE YOU
Entity clarity→Structured data→Authoritative citations→Named in AI answers
What does an AI Visibility Audit check?
An EWR Digital AI Visibility Audit checks four diagnostic dimensions: citation presence in ChatGPT and Perplexity on real buyer questions; structured-data and entity coherence on key pages; the retrievability of the page content itself; and the competitor set the assistants name instead.
Four diagnostic dimensions, each one a concrete check, not a score we hand-wave at.
01
AI-citation presence across the assistants
We ask the real questions your buyers ask in ChatGPT and Perplexity, and record whether your brand is named, how it is described, and who gets named instead of you. This is the headline result: present or absent, assistant by assistant, on the questions that matter to your pipeline.
02
Structured-data and entity coherence
We read the schema on your key pages and the signals that describe you across the web, then check whether they resolve to one clean entity. Three spellings of your company name, a different author on every post, and missing or broken Organization and Person markup give the models nothing stable to attach a citation to. We flag where your identity is fragmented and where the schema is wrong or absent.
03
Canonical and index health
We check whether your important pages are actually indexable and pointing at one canonical URL each. Trailing-slash splits, conflicting canonicals, noindex left on by accident, and pages that simply are not in the index all block citation at the source, because a page a crawler cannot resolve or trust is a page an assistant will not quote.
04
The gaps that block citation
We look at the on-page traits assistants reward and you control: whether your pages lead with a clean, extractable answer, define their terms, cite and attribute their claims, and publish under a named expert. Where those are missing, we name the specific gap on the specific page, the difference between a page that gets quoted and one that gets passed over.
How does the AI Visibility Audit process work?
The audit runs in three steps: a short scoping call agrees the buyer questions and pages worth checking, EWR Digital then runs those questions across the assistants and inspects the pages, and the findings are delivered as a prioritized fix list with the specific schema and content changes required.
1
You tell us the questions and the pages
On a short call we agree on the buyer questions worth checking and the pages that should be earning citations for them. The audit is scoped to your real pipeline, not a generic crawl.
2
We run the four checks and find the cause
We test citation presence across the assistants, then read the schema, entity signals, canonical setup, and index status behind the pages, so every gap traces to a reason you can fix.
3
You get a prioritized fix list
We deliver the findings as a ranked list: what is blocking citation now, what to fix first for the most movement, and what is lower priority. Plain language, ordered by impact, written so your team or ours can act on it.
Why choose EWR Digital for an AI visibility audit?
EWR Digital runs this same audit on its own pages and its clients’ pages as a recurring check, not as a one-off product. The method is the working instrumentation behind EWR Digital’s own AI-citation tracking rather than a framework adapted from theory.
This is the same audit we run to keep our own content cited. The method is not theory we read about. It is the recurring check we use on our own pages and our clients’ pages to see whether the assistants are naming us, and to find the schema, entity, and index problems when they are not. We are putting the same rigor on your site that we put on ours.
EWR Digital is a Houston agency focused on AI-search visibility, in business for 25+ years. The audit is the front of that work, and it stands on its own: you get the findings and the fix list whether or not you ever ask us to do the fixing. Once the audit shows where your signals break down, our entity SEO services are how we reconcile them into one source of truth that Google and AI assistants resolve correctly.
Published on Forbes, Search Engine Journal, and Entrepreneur · BBB-accredited · Houston since 1999.
What do you get from an AI Visibility Audit?
The deliverable is a citation-presence read across ChatGPT and Perplexity on real buyer questions, a structured-data and entity-coherence check on key pages, and a prioritized list of the specific fixes that close the gaps the audit finds.
- A citation-presence read across ChatGPT and Perplexity on your buyers’ real questions.
- A structured-data and entity-coherence check on your key pages, with the specific schema and identity problems named.
- A canonical and index-health check that flags the pages blocking themselves from being crawled, trusted, or quoted.
- A prioritized fix list ordered by impact, in plain language your team can act on.
Selected AI-visibility engagements
Real outcomes from the same audit-and-fix process, in energy and industrial.
ENERGY & INDUSTRIAL
A 246% increase in organic sessions (3.5x YoY) and 68 new keywords into the Top 10.
Loenbro
ENERGY
LLM citation accuracy raised from 60% to 92%, with a 45% gain in share of voice on brand-critical terms.
Mid-cap energy operator · client name withheld by request
INDUSTRIAL
Organic search clicks up 56% and organic sessions up 43% year over year.
Firetron · fire protection for mission-critical infrastructure
Request your AI Visibility Audit
What happens on this call
- 30 minutes, with a senior EWR strategist.
- You tell us the two or three questions your buyers actually ask.
- We scope the audit live. You leave with the scope confirmed and a delivery date.
- Findings within 5 business days: a prioritized fix list in plain language.
- No proposal. No pitch. No obligation.
The same audit methodology we run for energy and industrial clients including Loenbro, Airgas, and Cudd Energy.
Pick a time. Book your audit call here
Frequently Asked Questions
What is an AI Visibility Audit?
An AI Visibility Audit checks whether AI search engines name your brand when buyers ask about what you sell, then explains why. It tests citation presence in ChatGPT and Perplexity, reads your structured data and entity signals, checks your canonical and index health, and delivers a prioritized list of the gaps that block citation and how to fix them.
Which AI assistants do you check?
We check ChatGPT and Perplexity. They do not always agree on who to name, so we record presence assistant by assistant rather than reporting a single blended number.
How is this different from a regular SEO audit?
A regular SEO audit asks whether your pages can rank in the list of blue links. This audit asks whether an assistant names you inside the answer that runs above those links, which is a different and scarcer slot. It still checks the technical foundation, canonical and index health, schema, because those block citation too, but the headline question is whether you are cited, not just whether you rank.
Do I have to hire you for the fixes?
No. The audit stands on its own. You get the findings and the prioritized fix list whether you take the work to your own team, another agency, or us. There is no obligation attached to requesting it.
How do you measure AI-citation presence?
We ask the real questions your buyers ask, across each assistant, and record whether your brand is named, how it is described, and who gets named instead. There is no single clean dashboard for this across every assistant yet, so the measurement is a deliberate manual check on the questions tied to your pipeline, not an automated traffic report.